Faculty

Winton Wing-Tung AU

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Ph.D., Illinois
Associate Professor
Rm 335, Sino Building
wintonau@cuhk.edu.hk
3943 6652
2603 5019

Brief Introduction

Professor AU Wing-tung Winton is an Associate Professor and Director of Industrial-Organizational Psychology Programme in the Department of Psychology of the Chinese University of Hong Kong. Professor Au received his doctorate degree in University of Illinois at Urbana-Champaign, USA. He teaches Industrial-Organizational Psychology, and Social Psychology. In research, he studies how audience perceive and appreciate culture and arts especially performing arts. Currently working with different theatre, music, dance and cultural heritage organisations to understand their audience and visitor expectations and experiences.
 
Besides teaching and research, he also provides consultancy services to apply psychological theories and methods in public organisations and private firms. On community services, he serves as an Honorary Advisor and Honorary Research Fellow for The Hong Kong Police College, and advisors to various psychology programmes in other institutions. He has also been serving in Hong Kong Psychological Society in different capacities including the Chair of the Division of Industrial-Organizational Psychology. He is the Chairperson of Drama Group and Council Member of Hong Kong Arts Development Council.

Research Interests

General area of research is to understand how audience perceive and appreciate culture and arts especially performing arts. Currently working with different theatre, music, dance and cultural heritage organizations to understand their audience and visitor expectations and experiences.

Teaching Areas

2024-2025
  • PSYC2620 Social Psychology
  • PSYC3820 Industrial-Organizational Psychology
  • PSYC4910 Senior Thesis Research I
  • PSYC4920 Senior Thesis Research II
  • PSYC5160 Social Psychology

Publications

Arts and Culture

Chan, M. K., Au, W. T., & Hoyan, C. H. F. (2019). Exploring Theater Experiences among Hong Kong Audiences. Cogent Arts & Humanities. https://doi.org/10.1080/23311983.2019.1588689

Chu, P. T., Au, W. T., & Hoyan, C. H. F. (2019). Effect of Alcohol-related Poems on Drinking. Cogent Psychology. https://doi.org/10.1080/23311908.2019.1586079

Ho, R., & Au, W. T. (2018). Development of a street audience experience (SAE) scale. Psychology of Aesthetics, Creativity, and the Arts, 12(4), 453-470. http://dx.doi.org/10.1037/aca0000161

Chan, M. K., Au, W. T., Hong Kong Repertory Theatre, & Chung Ying Theatre (2017). Developing and validating a theater experience scale. Empirical Studies of the Arts, 35(2), 169-193. https://doi.org/10.1177/0276237416662737

Au, W. T., Ho, G., & Chan, W. C. K. (2017). An empirical investigation of the arts audience experience index. Empirical Studies of the Arts, 35(1), 27-46. https://doi.org/10.1177/0276237415625259

Social Psychology Organ Donation Project (Group Cohesion)
Social Psychology Organ Donation Project (Group Edinburgh)
Social Psychology Organ Donation Project (Group Firm Firm Girls)
Social Psychology Organ Donation Project (Group Hey Apple)
Social Psychology Organ Donation Project (Group I Love Chocolate)
Social Psychology Organ Donation Project (Group Love Home Chopsticks)
Social Psychology Organ Donation Project (Group My Heart Is Yours)
Social Psychology Organ Donation Project (Group Organ Donation)
Social Psychology Organ Donation Project (Group Organ Donor)
Social Psychology Organ Donation Project (Group Silver Lining)
Social Psychology Organ Donation Project (Group Why Psy)
Social Psychology Organ Donation Project (Group 靈魂年輕老鬼組)
Social Psychology Organ Donation Project (Group WMY303)
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