Thesis Database

Year: 1998 - 1999 2nd term

Programme: M.Phil in I/O

Supervisor: Kwok Leung

Student name: Carolina Oi Yin Cheng

Thesis title:

Effective Uses of Quantity Limits as a Promotional Tool: New Insights for Retailers

Keywords: Quantity limits, Consumer purchase, Promotional tool

Participants: Hong Kong consumers

Measures: Usage velocity, Deal frequency, Limit Values

Measures abr: -