Thesis Database Year: 2014 - 2015 Summer termProgramme: MA in Psy (part-time) Supervisor: Au Wing Tung Winton Student name: Yeung Shing Yan Laurence Thesis title: What encourage or discourage Hong Kong residents to attend theater? A correlation study for identifying motivators and hygiene factors of theater-attending behavirors Keywords: theater, audience motivation, hygiene factors, motivators, correlation Participants: Hong Kong Residents Measures: Tajta, Kova,& Aias-Aranda's(2008) Likert scale, Joens, Mothersbaugh and Beatty's(2000) Repurchase intention scale Measures abr: Abstract: abstract/2014-2015 MA/YeungShingYan_abstract.pdf
|